We begin the presentation with a brief summary of what SEO is, that acronym that is so often heard to agglomerate a huge number of strategies and procedures that are the order of the day in the digital world. We explain why it is so important nowadays and we tell you how Google Search basically works: why does Google prioritize some pages and not others?

Then we briefly explain the types of SEO and how the Link Building strategy fits into the Off-page SEO. This strategy can take many forms and is not easy to master, it requires patience and a lot of trial and error. Therefore, we end the seminar by telling you about our experience with the strategy and some conclusions we have drawn from it.